Ayrton Senna is one of the greatest names in the history of global motorsport and one of the most admired Brazilians of all time. On and off the track, he embodied a rare combination of technical brilliance, human sensitivity, and a relentless commitment to excellence.

A three-time Formula 1 world champion, Senna made the impossible seem natural. His epic victories under extreme conditions—such as the unforgettable rain-soaked race at the 1993 Donington Park Grand Prix—are still remembered today as pure demonstrations of skill, focus, and absolute control of the machine. His tireless pursuit of perfection drove him to analyze every detail of the car, the track, the weather, and even aerodynamics, using data intuitively long before today's technologies became widespread.

But Senna was more than an athlete. He was a national icon who inspired generations with his ethics, discipline, and determination—a symbol of hope in a country that saw in him a real-life hero, forged through sweat, study, and intensity. His commitment to improving safety in motorsport also marked a turning point, influencing advancements in protocols and technologies that have saved lives since.

Off the track, Senna dedicated himself to social causes with the same passion: he founded the Ayrton Senna Institute, which continues to transform the lives of thousands of children and young people in Brazil through education, reinforcing his legacy of positive impact beyond sports.

His way of thinking about motorsport transcended the sport itself: he viewed the car as an extension of his body and mind. His level of analysis, preparation, and emotional intelligence anticipated what we now refer to as data-driven decision-making. Senna was a strategist, able to react within fractions of a second to complex scenarios—a true example of human high performance paired with technology and innovation.

Ayrton Senna v.4.0

We honor Ayrton Senna by naming the fourth version of the Lab's website after him, recognizing his extraordinary legacy in motorsport and his influence as a symbol of excellence, courage, and perseverance. His journey, on and off the track, continues to inspire generations, not only for his sporting achievements but also for his commitment to ethics, discipline, and Brazil.

More than a driver, Senna represents the human spirit in its most determined and precise form—values that also drive purpose-driven innovation, which we believe in at Laborit. His intelligence combined real-time data analysis, emotional control under pressure, and instant adaptability. He was like a machine learning model, evolving at every turn, correcting trajectories, and pushing boundaries with fluidity and intuition.

In this era of data and artificial intelligence, Senna represents the human being operating at the limit, with surgical precision, sensitivity, and purpose. He is the synthesis of power and control, of talent shaped by constant effort.

About Lab's doodles

Our website is alive, in constant transformation. And Laborit's doodles are a way to celebrate minds that changed history—whether in science, technology, the arts, or, as in Ayrton Senna's case, in sport and culture.

Each new version of our site pays tribute to an icon who inspires us to keep accelerating ideas, navigating complex turns, and innovating boldly.

The Ayrton Senna version marks this moment—a tribute to speed with purpose, to soulful innovation, and to the courage of those who never feared going beyond.

You can view all our doodles at this link. Stay tuned so you don't miss any of Lab's doodles!

See you soon :)